Recent visit to the Beauty Press Pr event at The Shard Shangri – La Hotel. The first product I tried and tested is the brand andemtics brow company. It’s an all in one brow kit with wax stripes, brow pencil and powder along with a brow mascara and highlighter.
Step-by-step instructions for at home:
1. Separate the strips.
2. Position the strips and press firmly. There are fixed markings in the form of dots on the strip.
3. Quickly pull off the strips from the outside inwards.
4. Remove any wax residue with the enclosed oil tissue.
Founder Andrea Lehner says, “Beautiful eyebrows are not just the soul of the face, they also give it shape and can even have a lifting effect if they are the right shape”. Waxing is preferable to tweezers as it’s less painful and done in one wax strip. The hairs will also grow back slower and softer. It’s a product for women and men. Simply attach the patented andmetics wax strips, quickly pull them off and experience that wow effect!
You will find before/after pictures, a how-to video and all product information on our website
Founded in 2007 and just launching into the UK. Amika brings it’s range of professional hair care products for self – expression, hair rebellion, encouraging creativity, against conformity and of course healthier looking hair. The vibrancy signature pattern runs though out the brand line. Which is far from mundane or boring, it’s the kind of product you want to display in your bathroom.
Creative Director Vita Raykhman designed the custom made designs that are separated into nine collections, Curl, Repair, Colour, Blonde, Smooth, Texture, Volume and Hold. Each has a distinctive colour scheme so easy to identify for the buyer.
Apparently the naming of each product goes through strict staff approval who happen to be self confessed beauty junkies. Normcore ( signature shampoo and conditioner), Burst your Brass (blonde haircare range), and The Wizzard ( detangling primer) this is one brand that believes in a totally individual version of beauty and it’s message is of positivity and inclusion. 86% of it’s team are female with 57% in senior management roles.
Ingredients include the “Super Fruit” Sea Buckthorn Berry, Native to Serbia (known as Obliphica) grows in the harshest environmental conditions on Earth so fortify’s itself with powerful nutrients. Sea Buckthorn Berry contains Omegas 3, 6, 7 and 9, as well as a powerful concentration of vitamin C, and over 190 biologically active compounds that work to nourish and protect the hair. Each product has been infused with the signature amika fragrance—an intoxicating blend of warm vanilla, fresh citrus and spicy sweet clover.
Available in amika salons nationwide, online www.feelunique.com www.birchbox.co.uk
Follow: @amika_uk on instagram and facebook.