John Frieda’s new improved Beach Blonde & Frizz Ease Forever launches with another fabulous party in London’s OXO Tower.

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John Freida’s new and improved Beach Blonde hair collection adds to your hair colour and texture by helping to create the feel of summer hair through fragrance, natural extracts and sea botanicals. Starting at the top with Beach Blonde Kelp Help Deep Conditioning Masque £6.25 to instantly improve the condition of your hair, Beach Blonde Cool Dip Purifying Shampoo £5.99 and Beach Blonde Sea Waves Salt Spray £6.99 to get that tousled, beachy summer look.

Then there’s the the famous Frizz Ease created by John Frieda back in 1989 it was the first of it’s kind on the market for that unmanageable frizzy hair. This is the newest and latest Frizz Ease Forever Smooth Shampoo & Conditioner £7.99 and the Frizz Ease Forever Smooth Anti-Frizz Primer £9.99.

Here’s pics and You Tube promo for the Pre party bash in London’s OXO Tower. Available at Boots.

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